Art & Industry – Paul Pammesberger: The Importance of Visual Consistency in Stylized Animation

In a post-spiderverse world, where high budget projects delve into more stylized and conceptual aesthetics, a holistic approach to all visual elements is necessary to create a fully realized experience. Optical effects and traditional animation techniques have to be reconsidered in tandem with render and lighting elements. The visual language of modern-day animation is going through an interesting period with multiple projects pushing the creative boundaries. More expressive art styles are finally becoming a tool for storytelling and expression in mainstream animated media. One of the original goals of CG was to emulate the real world as closely as possible. This is starting to become an obstacle for more stylized media. Traditional processes and concepts require a fundamental redesign to allow artists to regain ownership of the medium and expand the artistic possibilities of storytelling in a digital world.