Artist Position – Matthias Winckelmann: Rachael Is Not Real: The Automated Digital Designer of the Future

Rachael is Not Real: The Automated Digital Designer of the Future

Digital Artist and Creative Director Matthias Winckelmann talks about the impact of social media on the creative landscape, how we are subconsciously trying to please artificial algorithms and why his creation “Rachael”, the world’s first fully automated 3D design influencer on Instagram, is a first glimpse on how AI will influence the design of the future.