ASIFA Austria Forum – Kris Hofmann: Perform to Communicate

The most exciting feature of augmented reality is the technology’s ability to merge the physical world with an imaginary, virtual world. How can we blend the two in the best possible way to create a true sense of convergence?

Most of the time, visual realism is not what we aim for as animators.

Whether it is plants, animals or other people – the world reacts to our presence. Well thought-out interaction can make us part of the narrative and reinforce the notion that the experience is part of what we perceive as the ‘real’ world. Interaction empowers people who visit the worlds and characters we create and helps nudge passive observers into becoming story explorers.

Kris will talk about her work with animation and augmented reality, focussing on an ongoing collaboration with the animal welfare organisation FOUR PAWS to create a virtual character that inhabits the animal sanctuaries the non-profit runs across the globe.